And those who consume video on Reddit, spend almost twice as much time on the platform than others.ġ2. In 2018, 70% of all video viewing for Reddit happened on mobile devices. Video has become a big hit for Reddit, with much of this video viewing happening on mobile.70% of Reddit Video Views Come From Mobile The video titled “This is what happens when one company owns dozens of local news stations” was the most successful post on Reddit, with 313,000 upvotes from users.ġ1. This dataset shows the most popular posts on Reddit from 2018, with the number of upvotes a post received.“This is What Happens When One Company Owns Dozens of Local News Stations” Received the Most Upvotes in 2018 What about marketing subreddits such as /r/BigSEO ? Here are some of the common phrases in /r/BigSEO that receive high engagement through comments and upvotes:Īnd here are the most common words from /r/Marketing :ġ0.“What is The” is the Most Popular Phrase in the /r/BigSEO Subreddit The following diagram shows the most popular phrases from headlines in this Subreddit and illustrates what kind of “life hacks” users are most curious about:ĩ. Users in the subreddit /r/LifeHacks are determined to find shortcuts that make day-to-day life simpler.“If You Have” is the Most Popular Headline Phrases in the /r/LifeHacks Subreddit In the /r/Futurology subreddit, you’ll discover hundreds of other posts with this format.Ĩ. The three most popular words have a theme: “the first time” and “for the first” showed up 10 times, followed by “a new study” showing up six times. Our team examined the top headlines in this subreddit and found that users are interested in technological and human breakthroughs. Curious about the future? Then the /r/Futurology subreddit is for you.New Research and Information Rules Science Subreddits are Popular The chart below shows the content that users are likely to engage within the subreddits when it comes to terms found in the original content.ħ. It’s dedicated to data visualization and information that is made into graphics and animations. One of our favorite subreddits is /r/DataIsBeautiful.r/DataIsBeautiful Subreddit is a Changing Landscape And we happened to find insights to the following:Ħ. So, our team decided to break down some of the insightful title and topic trends associated with the most popular subreddits. The style of content that does well in one subreddit, might not work well in another. One of the key insights learned about the platform is how different each subreddit is.Thus, the top photo and video posts created over 10,000 more upvotes than links to websites. Videos on average create the most upvotes, followed by photos. A post can link to a website, a photo-sharing site (e.g.
While links are popular on the platform, it should be noted that not all external content is produced equally.Videos are the Most Upvoted External Links However, the popular posts with links, produced over 16,000 more upvotes than the popular text posts.ĥ. Upvotes give users the opportunity to filter through the noise and browse through a feed of quality content. Users rely on Reddit to discover new brands, websites, tools, and content related to their interests. Links drive the most engagement for Reddit.External Links are the Most Popular Type of Content Content shared on Reddit, that does not ask a question, receives more than 1,000 upvotes over content that includes a question.Ĥ.Posts Without Questions Receive More Upvotes For example, a title that asks a question is more likely to produce two times more comments than a title that’s phrased as a statement.ģ. That being said, different types of content can generate various results. With Reddit, there are three forms of engagement marketers should pay attention to: upvotes, clicks, and comments.Posts With Questions Receive The Most Comments Whereas titles with more than 120 characters, or shorter than 20 characters, performed the poorest.Ģ. With all the subreddits the Foundation Marketing team analyzed, it was found that posts with titles of 60-80 characters generated more upvotes. Before you post to Reddit, you have the option of adding a title.Top Reddit Posts Are Under 120 Characters What Types Of Posts Perform The Best On Reddit? 1.